Influencing sustainability in the textile industry is one of the core goals of the Global Standard Non-Profit Organisation. By being the world’s leading processing Standard for textiles made from organic fibres, GOTS provides a quality assurance system for producers as well as consumers. But how can brands and other stakeholders in the supply chain make sure that “sustainability” is discussed on consumer level? Given the fact that online sales are booming and ‘new’ media marketing is in trend, mass media channels such as fashion blogs, YouTube channels and Instagram accounts are an interesting topic to explore the question how sustainability can develop from niche to norm.
Therefore, GOTS representative Lina Pfeifer has invited two experts with relevant knowledge in this field: blogger and Youtuber Verena Erin Polowy from "mygreencloset", as well as Thekla Wilkening, the co-founder of "Kleiderei", a clothing rental service.
The discussion will be an open round with the possibility for questions and will take place at the Ethical Fashion Show in Berlin (Kraftwerk), on January 17th 11 a.m.
GOTS also will be present with a booth (B40E) and we look forward to meeting you there or contact for questions or comments.
North American GOTS representative, Lori Wyman was a panelist on the Sustainable Standards segment of the Sustainability and Textiles - New Models seminar at the Fashion Institute of Technology (FIT) in New York City in June. This is an annual four-day series of lectures, panels, and hands-on workshops focusing on sustainability and technology in fashion and textiles. It was attended by 43 participants who were designers, educators, and others involved in creation or production of fashion and textiles, as well as retailers from several countries.
Also on the panel were Katina Boutis, the sustainability director at Loomstate, which is a GOTS Certified company in the U.S. and Anna Czerwinska, the head of marketing and communication from the International OEKO-TEX® Association. Each panelist gave a presentation, then there was an engaging question and answer period. Firstly, people wanted to know what is the difference between the GOTS and OEKO-TEX standards. For the most part, these two groups work hand-in-hand as the testing’s division of OEKO-TEX provides a great benchmark for allowable inputs in the GOTS standard. Secondly, Ms. Wyman pointed out that GOTS is a standard is applied only to natural fibers and verifies organic practices from the farm, through the entire supply chain to the end product. Whereas OECLO-TEX standards may apply to synthetic and genetically modified based fibers. Ms. Boutis described her company’s journey to make uniforms from organically sourced cotton and the benefits of being certified to GOTS.